Client: A3 – Alternative Accommodation Agency
The Challenge
A3 approached AdVantage Online to strengthen their digital presence and position the brand as an industry leader in the insurance and alternative accommodation sector.
Their goals included:
Increasing brand visibility among insurers, housing providers, and property professionals
Generating qualified leads through digital campaigns
Improving website SEO and traffic
Creating consistent, high-quality content for social, email, and print
Our Solution
We implemented a multi-channel marketing strategy designed to boost brand authority, drive engagement, and deliver measurable results.
✔️ Content Creation & SEO:
Developed a series of keyword-optimised blog posts to improve search rankings, organic traffic, and thought leadership.
✔️ Paid Campaigns:
Launched targeted LinkedIn and Google Ads campaigns focusing on the insurance and property management sectors — generating high-intent leads and brand awareness.
✔️ Email Marketing:
Created tailored email campaigns to nurture existing clients and engage new leads, improving open and click-through rates.
✔️ Lead Generation:
Built targeted lead funnels through landing pages and campaign-specific forms to capture decision-makers within the industry.
✔️ Social Media Strategy:
Designed and published regular LinkedIn posts highlighting A3’s expertise, company news, and service updates to boost engagement and follower growth.
✔️ Design & Creative:
Produced professional, magazine-style articles and A4 brochure layouts for use in industry publications such as Modern Insurance Magazine — elevating brand credibility and presentation.
Results
📈 Improved website traffic and organic visibility through SEO-driven content.
💬 Increased LinkedIn engagement and brand recognition in the insurance sector.
🎯 High-quality inbound leads generated via paid campaigns and gated content.
📧 Enhanced communication with clients and partners through professional email marketing.
📰 Stronger industry positioning via editorial design and content in leading sector magazines.
Key Takeaway
By combining strategy, creativity, and data-driven performance marketing, AdVantage Online helped A3 enhance its digital footprint, attract qualified leads, and establish itself as a trusted name in alternative accommodation solutions.
