Privacy policy.

Last updated: 03/10/2025

AdVantage Online (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website www.advantageonline.co.uk or engage with our services.

1. Information We Collect

We may collect and process the following information:

  • Personal Data: name, email address, phone number, job title, company, and any details provided via our contact forms or during client onboarding.

  • Technical Data: IP address, browser type, operating system, and analytics data (via cookies, pixels, and tracking technologies).

  • Usage Data: information about how you interact with our website and services.

  • Marketing & Communications Data: preferences for receiving marketing from us.

2. How We Use Your Data

We use your data for:

  • Providing and managing our services.

  • Responding to enquiries and client communications.

  • Sending marketing emails (only where consent has been given).

  • Analysing website traffic to improve user experience.

  • Meeting legal, regulatory, and compliance obligations.

3. Legal Basis for Processing

We process your data under the following lawful bases:

  • Consent (for marketing communications).

  • Contract (to provide agreed services).

  • Legitimate Interests (business operations, website analytics).

  • Legal Obligations (record keeping, compliance).

4. Data Sharing

We will not sell your personal data. We may share your information with:

  • Trusted third-party providers (e.g., web hosting, CRM, analytics tools).

  • Legal/regulatory authorities if required by law.

5. International Transfers

If your data is transferred outside the UK/EEA, we ensure adequate protection through legal safeguards (e.g., Standard Contractual Clauses).

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes collected or comply with legal obligations.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data.

  • Request correction or deletion.

  • Restrict or object to processing.

  • Withdraw consent at any time (where applicable).

  • Lodge a complaint with the ICO (www.ico.org.uk).

8. Security

We implement appropriate security measures to protect your personal data from unauthorised access, loss, or misuse.

9. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

📧 info@advantageonline.co.uk
🌐 www.advantageonline.co.uk